Jordache Jeans says "modern woman" with Elizabeth Hurley

Filed under: Fashion, News, Best of the Season

jordache jeansRemember Jordache Jeans? Of course you don't! Like all of us, you were way too young to remember the designer jeans craze of the 1970s that was headed by the horse-emblazoned brand.

Jordache Jeans is re-vamping their image as a brand for the modern woman, and has picked up model-actress Elizabeth Hurley to star in print ads that will publish starting in September. Both the Jordache Vintage line, sold in high-end retail stores, and the new Jordache Legacy line, which will be sold exclusively through Macy's stores across the country, will be available this fall.

I'm just waiting for the comeback of Ooh-la-la Sasson!