Over on Luxist, I wrote previously about Aquascutum's desire to turn their brand hip sort of like the transformation that has occurred for Burberry and Pringle. Their first effort seems to be these ads showing Pierce Brosnan and young model Julia Stegner. Kim Winser, who turned Pringle fashionable again after years of stodgy designs, is charged with the task of making Aquascutum known for more than old men's raincoats. Vogue UK reports that Brosnan and Stegner are supposed to represent "the ultimate power couple" but this ad looks more like Daddy giving his daughter a chess lesson. I've loved Pierce since the Remington Steele days but the generation gap here just looks a tad bit creepy.