Starting September 15, Clairol will offer a feature on its website that enables consumers to virtually find the perfect shade. By uploading a photo, users can consult with company colorists for expert advice on hair color. The so-called "Shade Aid" will select the ideal shade and tone -- just like you would get at the salon, but for free.

I have to say that it's about time someone figured out how to do this. The new function on the site was probably a very costly technological investment, but it's one that will be worth it in the long run. Provided that word gets out, Shade Aid could conceivably have a huge impact on Clairol sales. After all, who wouldn't use it? I'm dying to know how I'd look as a red head.