When I think of someone who "rocks", silver-haired Ralph Lauren is about the last person who comes to mind. But that hasn't discouraged his company from trying to create a hipper, younger, fresher image with Ralph Lauren's newest fragrance, dubbed "Ralph Rocks!" (I giggle every time I say it. I can't help it.)

According to executive Signe Gammeltoft, Ralph Rocks! is geared towards that edgy, rebellious teenage girl, who's a little too unconventional and free-spirited for any of the other three Ralph Lauren fragrances. A citrus floral creme scent, Ralph Rocks! has nodes of passion fruit, kiwi, freesia and amber that, all in all, sound pretty yummy. Packaged in a bright orange bottle, the new perfume du jour will be available in 2,700 department stores starting in February of 2007.