With full-pouted stars like Renee Zellweger and Angelina Jolie setting the gold standard for beautiful lips, many women have turned to lip-plumping products to enhance their assets. While collagen shots remain the choice for some, more and more women are opting for the temporary solution of a volume-enhancing gloss. And scores of beauty companies (Benefit and DuWop) have responded to this segment of the beauty consumer's appetite. Now Clinique is also getting in on the action.

According to company executive Janet Pardo, Clinique was interested in creating a plumping gloss that was effective, but -- unlike other lip-plumpers on the market -- was also painless to wear. The results? Well, the company says the ten shades of Full Potential glosses can painlessly make your lips up to 30% larger. And that's good news for any thin-lipped and thin-blooded ladies out there.