One of the greatest affronts in world of celebrities and fashion isn't being defamed, maligned, having your name dragged through the mud, and being talked about in the worst possible way. No, the worse evil is to not be talked about at all. Ignored. Snubbed. Quietly set out on the curb with the opened can of smoked oysters and empty ketchup packets you had for dinner last night so no one notices.

Not too long ago, Us Weekly magazine used to rave about the Robertson Blvd. boutique, Kitson, as "L.A.'s hippest hot spot," with clientele including Lindsay Lohan, Paris Hilton and Denise Richards. But it seems that the store has fallen out of favor with the magazine. Kitson's owner, Ross Fraser, is suing Us Weekly for intentionally ignoring the store on its pages. According to the LA Times, Kitson is suing because "the magazine now refuses to name or show the Kitson brand in credits, captions or celebrity photographs" and that "the lack of publicity from Us is costing the store $10,000 per week."

Well, stupid lawsuits sure are a good way to get your name back into the press.