About five years ago, StriVectin-SD took the anti-aging world by storm when it introduced a stretch mark creme which could be used to reduce wrinkles. Since that time, women have been buying up the unusual salve in droves, which has made it one of the cosmetic industry's best-selling products.

And now that best-selling product is about to be marketed to men. To do so, StriVectin-SD has picked up a new poster child -- none other than designer-cum-magazine editor Issac Mizrahi. The company hopes that Mizrahi's decidedly likable, if not slightly schleppy appeal, will help boost sales in the immediate future.

So, what do you think, fellas -- does Issac Mizrahi make you want to buy a $50 wrinkle cream?