A few weeks have passed since Ashley Olsen previewed her designer line "The Row" at a Barneys New York Party. And if one thing is true about the Olsens, they never stay out of the limelight for too long, lest we forget about them entirely. (Yeah, like that could happen with "Full House" in syndication...)

Not to disappoint, the Olsens just announced that their very first online retail store will launch on Monday. The so called shopmary-kateandashley.com (phew...talk about a complicated domain name!) will sell the Olsen's line of tween-marketed apparel. Until this point, mary-kateandashley (the brand's official name) was only sold in Wal-Mart stores and the British subsidiary Asda.

While I recognize that what makes the Olsen girls such amazing young business women is their ability to diversify, I'm not so sure they should be pushing their low-end clothing line at the same time that they are trying to create buzz for the expensive one. I mean, isn't it supposed to be the other way around -- a la Paul & Joe or Isaac Mizrahi?