I'm definitely shy about my utter fascination with Hello Kitty, but I think I might have found something to replace my animated (but silent) feline friend: tokidoki.

If you're not familiar with tokidoki, it might sound like some cute Japanese animated character, especially since I'm talking about it in the context of Sanrio's Hello Kitty, but tokidoki is actually the creation of Italian designer Simon Legno. tokidoki is not a single figure, but is in fact, an entire world of adorable round-eyed characters.

Le Sportsac recently partnered with tokidoki and is offering a collection of bags and accessories for Fall 2006. The new line has prints and colors created exclusively for LeSportsac. My sister just bought a baby bag which is adorable because well, it's a baby bag, but I think I might get the same bag to carry my laptop!