The Devil might wear Prada on TV
Filed under: News
With fashion the focus of so many TV shows these days, both reality TV like America's Next Top Model and Project Runway and sit-coms like Ugly Betty, it seems like a good idea to take advantage and join right in.And while shows about fashion aren't necessarily the most viewed in the bigger picture in TV-land, Fox Broadcasting announced it is currently developing Lauren Weisberger's novel and now movie, The Devil Wears Prada into a half-hour comedy. If all goes well, it will debut next year. The reason for moving toward shows about the fashion world? Advertisers realize that the target audience segment, women aged 18-49, handle the pursestrings in the family, and are willing to pay top dollar for advertising spots.
So that's all well and good. The bigger question is...who will they get to play the characters?