I thought I had a serious shoe addiction when I was trolling zappos all day long (oh the wonder of the web), but I think I have found something that just might woo me away.

PiperLime is a new venture from Gap, which is trying to expand its brand from affordable denim and casual wear to one of the fastest growing segments in online shopping, shoes. The site, which launches officially on November 1st, will have everything from inexpensive manufacturers to high-end designers. Gap thinks it will differntiate itself from other online shoe sites by featuring celebrity "guest editors" who will hand-select shoes. Their first guest editor is stylist Rachel Zoe.

While some financial analysts are questioning Gap's move from a business strategy perspective, as a person interested in clothes and fashion, it sure makes sense to me. If you're going to wear clothes, you certainly can't go barefoot.