With the Borat movie scheduled to hit theaters in early November, rumors have already started to fly about the possibility of a feature film starring another Sacha Baron Cohen alter ego. This time, instead of following around a reporter in a bad suit from Kazakhstan, the film will center around the character of Bruno, a wildly flamboyant fashion reporter from Austria. Bruno, who calls himself the "Voice of Austrian youth TV," wows audiences with his campy, fashion show shenanigans and his embarassingly indulgent interviews with designers and models.

Universal Pictures has just secured the rights to produce this film for $42.5 million. Considering that this film will probably consist of crashed fashion shows and interviews with C-list celebrities, $42.5 million seems pretty steep. But then again, who I am to say "Ich don't think so!" to the Bruno movie?