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Another magazine bites the dust

Filed under: News

If Google's acquisition of YouTube wasn't enough to convince you that traditional media -- particularly print -- is in a state of crisis then perhaps the closing of two Canadian fashion magazines will sway you. St. Joseph Media will suspend the publication of Fashion18 and The Look following their quarterly issues. Both magazines debuted back 2002. Over the four years of publication, The Look developed the largest circulation of any Canadian fashion magazine. A spokesman for St. Joseph Media said the closing was due to slow advertising revenue.

While magazines like Vogue seem to be getting fatter with every issue, the future of the fashion magazine industry appears dubious. No one doubts that Vogue will always be there, but the prospects for smaller, niche publications -- like the teen versions of established magazines -- aren't quite so sunny.
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