What's in fashion on the social scene? No, it isn't what you're wearing, it's how you're behaving. Or in this case, misbehaving.

Wild antics like getting dangerously drunk, dancing on tables, losing pieces of your outfit, and pretty much acting the way you did on your 21st birthday used to be the fast track for ruin for celebrities, A- and B- and even C-list alike. However, "in today's Hollywood, the harder you party, the more hip you are," says the Sydney Morning Herald.

Case(s) in point? The Hilton sisters come to mind right away, but also "always drunk" Entourage star Jeremy Piven, Mr. Britney Spears, and Lindsay Lohan. The question is why? And are these stars really partying that much harder than celebs of 10 years ago? It seems that it's all a play for publicity, and according to an industry insider, the stars were partying just as hard, but were doing it in private. These days, it's all about getting out in the public eye.