Triumph, a Japanese lingerie company just released a new convertible bra that doubles as a shopping bag. In an effort to discourage women from using plastic shopping bags (oh-so bad for the environment), the company designed a bra with cup padding that expanded into a satchel. The bra straps can be tied together as a tasteful handle for the eco-friendly errand tote.

This isn't the first time Triumph has tried to raise social consciousness through lingerie. Last year, the company released a bra that could be heated in the microwave to keep the wearer warmer, thereby saving on energy costs.

I've got to hand it to Triumph. They certainly win the award for the most creative re-use of lingerie, but I'm still not sure I want the bag boy at the grocery store knowing my cup size.