Aldo, the shoe and purse retailer best known for chic styles and inexpensive prices, is doing charity right. In honor of World AIDS Day (December 1, officially) Aldo unveiled a new tote bag, especially designed for the cause by a host of well-known celebrities and musicians.

However, instead of using celebrity power to raise the price of the tote through the roof, donating a paltry amount to the charity, and pocketing the rest, Aldo is selling the anti-AIDS tote for $5.00 and 100% of the proceeds go to YouthAIDS. Since the initial launch of the Aldo fights AIDS campaign a year ago, the company has raised over 2.8 million dollars for the cause.

Featuring photographs shot by Peter Lindbergh, the tote is covered in back and white photos of the participating celebrity supporters and designers, including Adrien Brody, Avril Lavigne, Brittany Murphy, Dave Navarro, Eva Mendes, John Mayer, Wynonna Judd, and Ziggy Marley.