How now, brown cow? Or as they say at House of Holland, "Yoo Hoo Gareth Pugh."

If you haven't heard of the label House of Holland, you're also probably unfamiliar with designer Gareth Pugh's rhyme-emblazoned graphic tees. The inspiration behind the line of rhyming tees began when Pugh appeared at the Spring 2007 shows wearing a top that read: "Get yer freak on Giles Deacon!" Deacon -- another designer -- responded in turn by creating a shirt that read: "Uhu Gareth Pugh."