Eva Longoria of "Desperate Housewives" has been announces as the new face of Bebe Sport. Vogue UK reports Eva's sound bite about when she was poor her dream was to buy everything in Bebe and that when she was a cheerleader in college she was a fan of Bebe Sport. Her ads will debut in March. It's the first major campaign for Bebe Sport, the sportswear arm of the fashion company. Recent campaigns for the main Bebe line featured another TV star, Mischa Barton, who was on "The O.C." Eva seems like a good fit for Bebe Sport, the clingy little outfits seem like the type of outfits her character, Gabrielle, on "Desperate Housewives" might wear to jog around the neighborhood and drive the husbands crazy.