If you've followed Fashion Week in London, I'm sure you came across something about designer Gareth Pugh. In addition to having his own painfully theatrical and ostentatious label, Pugh also designs for House of Holland.

At House of Holland's ready-to-wear show earlier this week, Pugh sent his models down the runway wearing brightly colored, screen-printed t-shirts emblazoned with rhymes about popular models. For instance, one gamine sported a tee that read: Wham Bam Thank You Stam (referring, of course, to the lovely Jessica Stam). Another read "I've got more than a handful for Naomi Campbell."

Boring, isn't it?

And yet every fashion writer from L.A. to Tokyo seems to have their panties in a bunch over his so-called genius. As far as I can tell, he seems like just another uninspired, mildly ironic hipster with a mediocre sense of rhyme and meter -- a profile that also describes every half-baked indie rocker I've ever met.

Is he really worth the hype? No!

This praise is askew, Gareth Pugh.