Proenza Schouler, second addition
Filed under: Fashion, News, Designers & Brands
Just when you thought that the excitement of Proenza Schouler's Go International line at Target had finally petered out, you find out that it hasn't. This morning in my inbox, I was treated to the delightful surprise of an email informing me that starting next week, the Proenza Exclusives will go on sale. What are the Proenza Exclusives? Well, the Proenza Exclusives are all of those pieces that appeared in the promotions but not in your local Target.
And maybe I was the only one who felt this way, but I was a little annoyed with the fact that these outfits had been styled with outside pieces in the original ads. For instance, that cute yellow tank, which was originally matched with the silk top and the blue skirt wasn't anywhere to be found in the GO International section. But starting next week, you can finish off the outfit pictured for just $12.99.
I have to say, the delayed release was an excellent marketing strategy. Well-played, Target.











