In what could possibly be the raciest public service announcement in history, the Danish Road Safety Council has produced a video in which topless women are shown holding speed limit signs. Since its release on the internet in November, over 7.5 million people, including 500,000 Danes have viewed the film.

The Road Safety Council claims that a full third of the targeted audience -- males between the ages of 18 and 40 -- was more aware of speed limits after having viewed the video. In the Council's opinion, this indicates an educational success because of the increased awareness of road safety standard.

As you might imagine, not everyone in Denmark is on board with this unconventional tactic. Randi Theil Nielsen, a representative from the Women's Council in Denmark has publicly denounced the video as exploitative and ineffective. She told the regional newspaper Jyskevestkysten, "Young naked women are used today to market all sorts of things. Now the message is also speed limits. But honestly, I have a hard time seeing what naked breasts have to do with how fast we drive."