TreeHugger updates on Levi's Eco - StyleList

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TreeHugger updates on Levi's Eco

by Sarah J. Gim (Subscribe to Sarah J. Gim's posts), Posted Feb 24th 2007 at 8:40AM
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levi's ecoSeveral months ago, we pointed out that Levi's was "going green" by introducing a line of jeans, Levi's Eco, that is environmentally friendly. The line, which was scheduled to launch back in November, is made from organic cotton that is sourced from the nearest avilable source to its Hungary factory, coconut shells for buttons environmentally -friendly dyes of natural indigo, potato starch, mimosa flower, and Marseille soap, and recycled cardboard for the labels.

The folks over at uber-eco blog TreeHugger have an update on the global green brand. According to the TreeHuggers, the organic cotton jeans are "high-end and costly, but are pretty comparable to other jeans that we've seen." Though the jeans were reported to be made in Hungary, the company's high-end line, Capital E, is made in North Carolina. Eco jeans are available in all of the Levi's U.S and Europe stores.
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