Could Coke create a beauty bev?
by Anne Metz (Subscribe to Anne Metz's posts), Posted Mar 15th 2007 at 3:31PMThis is a post
Filed under: Stylish Living
According to press reports, Coca-Cola has trademarked the name 'Lumaé' for a product that will contain ingredients thought to improve skin. So far, Coca-Cola has been tight-lipped about product development. However, unnamed sources inside Coke suggest that the beauty beverage should hit the market in 2008. Unlike other coke products sold in convenience stores and supermarkets, Lumaé will be sold in department stores.Overall, I'm pretty skeptical of any new innovations from Coke. In all likelihood, Lumaé will end up like Coke's disastrous fat-burning beverage, Enviga, which is currently facing a lawsuit from the Center for Science in the Public Interest over the scientific basis for its weight-loss claims.
laura 3-19-2007 @ 6:02PM
that sounds...insane...O.o
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Jim Morris 3-20-2007 @ 2:20AM
well, If koce does it right,
then they will make millions
It will be psycoscientificaly proven to work
but does coke really need any more money from us
I have spent a fortune on their beverages
they know what they are doing
they are selling a psycosymatic skin inprover
think about it
koce is deep with it
think of a customer
look lume'
and what do people say when you
look gloomy
cheer up
this is the best think coke has given us since the they legalized fake cocain!?
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