Britain's Royal Air Force, in what appears to be a completely random move, has a launched a self-proclaimed "Ralph Lauren-style" clothing line for men and women. The goal is to get some good PR for the organization, and, well, I'm not sure what else.

As proof that the military is, indeed, "with it," the organization feels that "The States look like they are going to go absolutely mad over it because they love anything royal and anything British." This according Nick Adams, managing director of JOI -- the clothing firm partnering with the RAF on the venture.

And that is was true circa 1998, so they're not totally off base.

You can peruse the collection of bikinis, t-shirts, leather flying jackets and more -- all adorned with at least the RAF logo, if not the motto, "rise about the rest" -- here. Or just know that it looks like a 10-year-old JCrew catalog, and you won't have to bother.

[via Fashionista]