When you think of the über-dark, post-punk sounds of Joy Division, do you think of jogging?

Thanks to New Balance, now you can! The band's iconic design, that's been previously borrowed by Urban Outiftters for a trendy t-shirt design, is now featured on the sole of these new cross-trainers. Oddly, while this company is known for producing comfortable footwear, I'm not sure I'd rank them as the hippest or most fashionable crew in the sneaker market. Nevertheless, here we are.

They're on sale in the UK now. No word on if and when they'll be released in the US.

I'm not sure if this is awesome, or the lamest thing I've ever seen in my life. As Gawker notes: "Yeah, that's how we always pictured Ian Curtis (former Joy Division lead singer) ... Right up until the moment he hanged himself."

Um.