You know that saying: East is East and West is West and ne'er that twain shall meet? (Was it Shakespeare? Mark Twain? Groucho Marx? I can't remember...)

Over the past twenty years that sentiment has started to make less and less sense. East is West and West is East is more like it, and if you don't believe me, guess which Swedish retailer just opened its first Chinese store in Shanghai?

H&M!

Early yesterday morning some 700 eager shoppers waited outside the door to be the first in line to buy cheap, trendy, fashion-forward goods. Lucky Shanghai residents were offered a sneak peak at the new "H&M loves Kylie" swimwear line, which isn't supposed to hit other H&M stores for another four weeks.