Are Boone's Farm T-shirts the latest fashion trend? The Wine Spectator's Unfiltered section covers the plan to make Boone's Farm, the sweet, cheap and fruity wine, hip. Gallo, the owner of the brand, hired Blair Owens to breathe new life into the brand. Part of his plans was to create vintage t-shirts and send them to celebrities. So far, Halle Berry, Gina Gershon, Robert Downey Jr. and Janet Jackson have all been spotted in the shirt. And of course, K-Fed, shown here, couldn't resist as free shirt. At least it has sleeves so it is a step above the tank tops he usually sports. The shirts sell for a rather steep $49 at Saks Fifth Avenue.