His personal life may be a bit chaotic (handling both the pregnant actress ex-girlfriend and the Victoria' Secret model currently on his arm) but there is no denying that Tom Brady is both a good quarterback and a handsome man. Although some sports fans may find him to be a bit of a pretty boy he's rugged enough for Stetson Cologne. They've signed him up to be the latest face of their ad campaign.

Gossip columnists Rush & Molloy recently reported that Brady refused at first to put on the iconic Stetson cowboy hat. Strange since he didn't seem to mind donning a cowboy hat for Bruce Weber in the pages of GQ.