Sephora wants to be more than just your spot for cosmetics and perfume, the chain is creating a new, in-store beauty concept emphasizing nutritional supplements and drinks. WWD reports that the new line will start in France and if it works out, then it will sell in other countries. Sephora now has a consulting nutritionist who will create beauty regimens combining nutritional supplements and drinks as well as skin care for a total health program.
The beauty bars will have around ten brands of supplements and drinks including Fushi, Dr. Perricone and Dr. Murad. Sephora stores in the U.S. currently sell the Borba brand, a line of drinks and supplements that have benefits for the skin.