Liz Claiborne snaps up Narcisco - StyleList

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Liz Claiborne snaps up Narcisco

Filed under: News

Fashion designer Narcisco Rodriguez is getting a big infusion of cash for his business. Liz Claiborne Inc. is buying up the high-end design house. It seems an incongruous match, but as the Associated Press reports, the deal will give Narcisco financial backing and help Claiborne transition into the luxury clothing market. In the deal Claiborne will receive 50 percent ownership stake in the name and trademarks from the designer and will form a new company to develop the brand worldwide with Rodriguez as creative director. Claiborne is hoping to turn Narcisco Rodriguez into a $100 million business. Claiborne also now owns Juicy Couture and Lucky Brands, and in July the brand will reveal plans to overhaul the entire business and boost sagging profits.
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