Last summer I wrote of my secret love for PureOlogy. I hoarded the bottles I got at a PR event for months. Delicious, wonderful stuff but it was hard to justify $20 bottles of shampoo to my frugal life. Perhaps that will change now that PureOlogy has been sold to L'Oreal for an undisclosed amount. The company PureOlogy Research LLC, did $207 million in retail sales for the most recent 12 months. The brand will now join the L'Oréal Professionnel, Kérastase, Matrix, Redken and Mizani brands. I've got my fingers crossed that the end result of this buyout will lead to PureOlogy, magic recipe unchanged, available everywhere for a lower price. Oh well, a drugstore beauty queen can dream...