Leave it to Target to milk the Patrick Robinson line for all it's worth.

What am I talking about? Well, like its previous designer lines, Target staggered the released of the collection so that half of the looks went on sale the first day, and the half was added a few weeks later. Presumably, this approach keeps consumers interested long after opening weekend.

But marketing wisdom doesn't always hold.

Yesterday I took a peek at the second half of the Robinson collection, and it frankly left me very disappointed. A few new bikinis and a couple pairs of shorts aren't anything to write home about much less generate a second round of media hype. Granted, even the Proenza Schouler line felt a little blase after a few weeks, but ten days after the official launch? Now that has to be disappointing for Target and Patrick Robinson.

Or maybe it's not. If it's the Hollywood blockbuster opening weekend approach that Target is using then they're probably feeling fat and sitting pretty.

Just the same -- I'm ready for Libertine.