According to FemaleFirst.co.uk, Kate Moss had hoped to launch her signature perfume in Marrakesh with her boyfriend Pete Doherty by her side, but the cosmetics company behind her brand has its doubts as to whether she should have her boyfriend in tow at the event. In fact, rumor has it that executives are worried Kate's association with Dirty Pete will lead to lower sales.

A source told the Daily Star: "When you sell a fragrance you are selling a lifestyle. Every girl wants to be Kate Moss -- but nobody wants to smell like Pete's ruined flat. Perfume bosses hope Kate will come out to Morocco alone and that they can win her over by paying for her to holiday anywhere with Pete -- afterwards."

I get where the company is coming from -- Pete Doherty is a gross slob with dubious hygiene practices, but this is Kate Moss they are selling, and if was anything to be learned by the TopShop collaboration it's that you could stick her name on anything and it would sell like hotcakes.