Agent Provocateur, the UK-based lingerie company well-known for the over-the-top sexual innuendo in their advertising (like this banned Kylie Minogue ad you shouldn't watch at work), has found a new face for their brand. After recently ditching UK supermodel Kate Moss, the company will now use Maggie Gyllenhaal to model their sexy wares.

An Agent Provocateur spokesperson wouldn't say exactly why they choose the quirky actress, although when they dropped Kate Moss, the company mentioned they were looking for a younger face.


But if you ask me, Gyllenhaal's been a shoe-in for the job ever since Secretary came out five years ago. If anything says "willing to push the envelope," it's letting the world watch you get spanked over and over by James Spader. Creepy.

The campaign is set to hit the Internets on September 1, so keep your eyes peeled.