If I thought Clive Owen was an odd choice as a skin care line model for Lancome, I don't quite know what to say about Ewan McGregor as a fragrance model. Sure, he cleans up pretty when he needs to in movies like Moulin Rouge and Down With Love, but I've always thought that he was most himself on his 20,000 motorcycle trip with Charley Boorman. That dusty and bearded Ewan was definitely not the cologne type.

Nevertheless, Coty has announced that he will be the face of a new male fragrance from Davidoff which is set to launch in early 2008. He will appear in both print and television ads. I hope this helps him fund his next adventure.