Macy's is in trouble over a new line of shirts that was supposed to cater to Hispanic customers, but actually ended up offending them. In particular, a T-shirt that says "Brown Is The New White" was deemed so inflammatory that it was pulled from the store. The shirt is from NaCo, a company that specializes in shirts for young Hispanic people and was created by Tijuana's Edoardo Chavarín and Mazatlán's Robby Vient. A Fox News article quotes "Hispanic marketing expert" Dr. Ed Rincon who says that Macy's doesn't understand Hispanic culture.

A quick look at the NaCo website reveals all sort of shirts that could be deemed offensive such as the one that says "B is for Beaner." I think if these shirts were in some hipster boutique it would be no big deal but because they are in a Macy's it causes controversy.