Bazaar has a brand new face
Filed under: News
You know what they say, when in doubt, just be-dazzle. The British edition of Harper's Bazaar has finally adopted the fashion title's international logo-its second go-around in two years. In honor of the new logo the massive 400 page September issue is going all glam on us; the new cover will be adorned with Swarovski crystals.
Seems a touch silly doesn't it? Why would anyone want to waste money on a blinged out magazine cover? Well, according to the magazine's publishing director Tess Macleod-Smith, "We wanted the first issue with the new logo to look as beautiful as possible," she also says that teaming up with Swarovski has allowed the title to achieve "a dramatic visual presence on the newsstand and provides consumers with the opportunity to purchase a unique edition of Harper's Bazaar."
Hearst (the publisher of Bazaar) will publish 50,000 copies of the special issue. This will be the first time a U.K. magazine has dabbled into this cover approach. Glenda Bailey's also pulled this stunt for Harper's Bazaar in the U.S. by encrusting it's December issues with Swarovski crystals for the last three years. If you haven't ever noticed those be-dazzled covers is because they were reserved for VIPs.
