With models dropping like flies because of dangerous eating disorders, it's about time the fashion world worked to make eating cool.

As it stands in Spain, models with a body index below 18 are banned from the runways, and in London models under 16 can't strut it either. Even with those changes, models, actresses, and average women are going to great lengths to keep those size zeroes in their closets.

It seems like skinny is here to stay, but not if clothing company Project E has anything to say about it. Inspired by the line from the television show Heroes "Save the Cheerleader, Save the World"; Project E has designed the shirt "Feed the Models, Save the World." 100% of tee shirt sales will go to the Eating Disorders Information Network. "People need to be aware" of the dangers of eating disorders, said Michael Hecht, the president of Project E. "Hopefully we are making Hollywood aware."

The clothing company had launch party a few weeks back in Los Angeles which was model-heavy (trying to inspire those who need it most). According to the LA Times, although the message was to eat, the food was not flowing at the party. Hey, it's L.A., these things take time.

The "Feed the Models Save the World" T-shirt costs $44 and is being sold in L.A. boutiques Fred Segal, Lisa Kline and M. Fredric.