When you think of high-profile brands that might use celebrities to pose with their products, you probably either think of fashion labels or huge multi-national conglomerates like Nike or Coca-Cola, which can afford to do whatever they want.

But the latest company to do a shoot with a sexy celeb is none other than Vaseline -- who've recently made Hilary Duff the face of their new ad campaign.

Explaining why she opted for a gig posing with petroleum jelly, the star told Just Jared: "Skin is a part of you, and you have to be proud of what you have. I feel comfortable in my own skin. Sometimes showing a little is fun. It makes me feel sexy and girly."

The next model I'd like to see make the leap to products from your medicine cabinet is Kate Moss. Especially in light of her nagging cocaine addiction, I think she'd be great in a campaign for Breathe Right Nasal Strips, or maybe Neti Pots.