Target creates a runway illusion
by Lauren Messiah (Subscribe to Lauren Messiah's posts), Posted Oct 30th 2007 at 9:01AMThis is a post
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Who needs models when you have holograms? Super retailer Target, that once held a "vertical" runway show, is set to have another wild fashion show on November 6 and 7. This runway show won't have actual models; instead the show will feature two-dimensional moving images that will give the illusion of having three dimensions as the clothes "dance" down a runway.
The holograms will be projected in a section of Grand Central Terminal on November 6 and 7, repeated every 10 minutes from noon to midnight the first day and from 6 AM to 7 PM the second day. Target will also post a video of the show on Facebook, YouTube, and on Target.com.
Expect to see fashions from designer Isaac Mizrahi, Mossimo, and Liz Lange, accessories from jewelry designer Dominique Cohen, and bags and shoes from Hollywould, which is Target's newest collaboration.
I have to hand it to Target. It's mighty creative and a lot less dangerous than models scaling the side of 30 Rockefeller Plaza.
Filed under: Fashion, News, Designers & Brands
Tags: fashion show, FashionShow, new york, NewYork, target
Tags: fashion show, FashionShow, new york, NewYork, target
StupidJimmy 11-05-2007 @ 2:48PM
And probably no chance of any models taking a tumble.
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Summer Barry 11-06-2007 @ 5:10PM
For Target, which has a history of constantly reinventing themselves by collaborating with high fashion designers, the virtual runway shows are proof of how important they feel it is to stay ahead of the other retail competition. Doing something as futuristic as a 3-D fashion show is guaranteed to generate media attention, whether or not the show is a success. I also found it fitting for target, a brand of the everyday American, to choose a high-traffic, urban commuting zone like Grand Central Station. It takes the elitism out of the normal runway shows and brings fashion directly to the people. Target, a discount store, has always prided itself on good quality at a reasonable price, and the hologram runway show serves to further their brand image. They are ahead of their competition, but still a brand for the masses. It is too soon to tell how the fashion world will perceive this show but this could be a step in the direction of fashion’s future.
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