Somehow, in the midst of freaking out, losing her kids, and disappearing into the underworld with her paparazzi boyfriend, Britney Spears managed to further her career. No lies. The celebrity disaster launched a new fragrance yesterday -- her second in six months -- called Curious Heart.

Granted, it's not like this is brand new -- the perfume is just a re-packaged version of an older scent (called Curious), released just in time for Valentine's Day.

The question is: do Britney's marketing people really think they'll be able to sell anything with her name on it, especially now that the public is watching the former Mouseketeer embarrass herself over and over again in a seemingly never-ending downward spiral of drugged-up insanity?

Curious indeed.