For those of you who watch the designers at Fashion Week and say: "I could do that" -- this is your chance to put your money where your mouth is. Until now, when you paid $100 for a pair of shoes, you were usually paying for the designer's unique fashion sensibilities, originality, and color choices. You were buying their genius -- at least that's what makes sense to me.

Right now at SteveMadden.com, you can design and purchase you own pair for $100. Just choose the style, heel (for women's shoes), and color and viola -- you can be a fashion designer too!

Personally, I think it's gimmicky and it kinda defeats the purpose of designer shoes -- but hey, that's probably because the pair I designed turned out ugly. See for yourself.

DYO shoes
[via SeeJackShop]