Some of the biggest names in fashion have been freshening up their flagship stores lately. In 2007, the biggest
news was that the Christian Dior flagship store in Paris got an extreme makeover, and now Fendi has done the same. Their flagship store on Rodeo Drive has been totally redesigned.

A-Listers flocked to the unveiling of the store. Lindsay Lohan, Mandy Moore, Kate Mara, Rose McGowan and Camila Alves were all in attendance. Ok, so maybe they aren't all A-Listers, but Camila Alves is at least a B-lister now that she's been sperminated by Matthew Mcconaughey. Pregnancy in Hollywood fast tracks you up the list.

Fendi has long been a favorite brand among celebrities. Rose McGowan said of their clothes, "I really don't think you can go wrong with Fendi. You'd be hard-pressed to go wrong with Fendi. I feel very lucky to be wearing this fabulous little gown. I'm a shoe and bag girl but this gown could be one of my favorites I've ever worn. It reminds me of being on top of a music box."

You can see Rose's dress in the gallery. What do you think of her look? I like it but, my favorite of the night was little cutie Kate Mara. The futuristic silver belt she's wearing spiced up an otherwise boring little black dress, although I'm not crazy about the rest of her accessories.