In another weird advertising move from Louis Vuitton, they've decided to feature the wrinkled mug of none other than rock-god Keith Richards in the next wave of their "Core Values" campaign. Although I'm not sure his style is really suited for a LV, I do think the decision was a million times better than their goofy TV commercial. Not to mention, they put Annie Leibovitz behind the camera -- instant classic.

I have to agree with LV's head of communications, who said "I think when people are flipping through a magazine, this will stop them," -- yeah, that's why I clicked on it. My first thought was: WTF? Keith Richards in a hotel room playing his axe next to a piece of LV luggage? Or, I guess it's a custom guitar case.

It's cool to see that LV has enough of a sense of humor about their luxury brand to juxtapose it with a sloppy, burned-out rocker. Promoting super-expensive luggage as ironic fashion accessories is a hilarious idea. Unfortunately, I'm not into $3,000 jokes -- unless they're really funny. The photo in itself is a work of art, at least their money produced something worthwhile, whether or not it will actually sell any luggage.

[via PopCrunch]