Being a geek isn't what it used to be. Far from your stereotypical high school social outcast, today's geeks are not only making your favorite Facebook applications, they're influencing mainstream fashion. For a more in-depth look at the emerging "geek chic" trend, we took a trip to the SXSW Interactive Media festival -- an annual gathering of the world's hippest nerds. There we found a few fashionistas who were willing to take a break from talking tech, and give us the inside scoop on the world of the geek.