The yuppie is dead, meet the "scuppie" - StyleList

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The yuppie is dead, meet the "scuppie"

by Josh Loposer (Subscribe to Josh Loposer's posts), Posted Mar 18th 2008 at 11:00AM
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Although taggers still like to write messages to them, the truth is that yuppies are already on the way out. In fact, the next stage in the hippie-hipster-yuppie progression is already upon us -- the "scuppie."

Simply put, a scuppie is defined as a "socially-conscious, upwardly mobile person," someone who combines a taste for the high life, social climbing, and wealth with a socially-responsible mentality. Kinda like a yuppie with a heart.

Like their predecessors, scuppies are into conspicuous consumption, but the status symbols in the scuppie universe aren't limited to Rolexs and tailored suits. For scuppies, a hybrid car is just as good as a Chanel handbag.

A scuppie is that guy at Whole Foods wearing a Tonic Generation t-shirt, filling a reusable canvas bag with fair-trade coffee while he talks to his broker about how his "green stocks" are doing. Unlike yuppie-ism, the scuppie mentality seems to have a sense of karma, altruism, and 'doing good.' Some scuppies might actually do the unthinkable and volunteer for things.

The term scuppie didn't just come out of nowhere, it was invented by scuppie guru Chuck Falia, who noticed that yuppies all over were starting to change into something new. His work-in-progress "The Scuppie Handbook: A Practical Guide to Living Well While Doing Good" explains the finer points of scuppidom and scuppie style.
 

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