Comfy Cozy makes stuff that glows in the dark. That's their thing, like drinking too much in public is mine. Everyone has their niche.

One of their more popular items is the glow in the dark pillowcase. By day the cases feature a picture on them that is bright and colorful, and you know what happens when the lights go out. That's when the magic happens. It's business time.

I am a parent of two small boys and they would love something like this. It would make the transition away from the nightlight all the easier. However, when I saw this product I didn't think about my kids. I thought about me, walking through the dark after a midnight diaper change using my iPhone as a flashlight and how nice it would be to have a beacon to guide me back to bed. I also thought about how handy it would be coming home late at night to have a large glowing sign saying "lay your drunk-ass head here." I could crawl right into bed without waking the wife. This damn pillowcase could save my marriage! (I usually think of my kids first, I swear.)

Comfy Cozy, you make a swell product here, and I'm sure the kids think it is awesome, but you're missing an untapped market (don't forget my cut).