If there is one thing that we love as much as fashion it's conservation and corporations that believe in it, that's why we were happy to find The Natural Store.

This is what they say about themselves:

The Natural Store is a different type of Department Store – dealing only with suppliers who operate on a Fair Trade basis, have high ethical and moral values, or who try to minimise their impact on the environment. So whether you're after individually made organic chocolates endorsed by the Soil Association, sensual underwear in organic cotton and hemp/silk or a wind-up radio so you can tune to your favourite station, we're the natural choice.



As you may have noted by the use of 's' and 'u,' respectively, The Natural Store is located in the United Kingdom, but thanks to Al Gore they are also located at your fingertips. Thanks, Al!

The store carries everything a typical department store might and then some. In addition to couture and home, they also have food, medicine, pet, and travel sections, all adhering to the same guidelines outlined above. Everything is "luxurious and ethical."

All of that is fine and good, truly, but today we're looking at pants and shorts for men. Specifically, the 5-pocket Eclipse straight leg jean, the casual, flat-front straight leg People Tree chinos, and the Seasalt Organic Cotton Canvas Island Shorts.

There is extensive information on the website regarding the design of each piece and what qualifies it to be placed within The Natural Store, but the bottom line is they look good and they're made right. Give them a visit, and tell them Al sent you.