Picture yourself at Charleston Fashion Week. Sure, it's not New York, or LA, but you've been pleasantly surprised by a few of the designers, and the friendly woman on your right recommended a darling little place to grab coffee after the show, so -- HEY! HOLY CRAP! Did that woman just disappear through the floor of the runway?

Oh yes she did.

And before you go feeling bad for laughing at some poor woman's embarrassing misfortune, you'll be delighted to know that the people of Charleston are thoroughly enjoying the attention their fashion week is receiving thanks to this now infamous runway collapse.

Check out more runway face plants after this video.