The founder of the Rory Beca line describes it as "vintage inspired fashion." And it's true, the clothes are nostalgic, yet modernized. Which is why this brand is quickly becoming a celeb favorite.

Designer Rory Edleman hit the jackpot when a savvy stylist spotted one of her hand knit scarves and decided to put it on the hit show Friends. Shortly after, she created the Rory Beca line. Ever since then, things have continued to look up.



Celebrities who love the line include Reese Witherspoon, Kristen Bell and Liv Tyler. The Spring '08 collection has been particularly popular with the Hollywood in crowd. In fact, Liv loved the V-neck belted dress so much that after buying it in yellow and blue, her assistant called back to order it in more colors!


And we agree with Liv. The dresses are definitely the forte of the Rory Beca Spring and Summer collections. They are fresh and flirty -- we can see why celebs love them!